Creative Ways To Promote Your App For Free 1. Working in a mobile app development company has given me the unique opportunity to work with thousands of business owners and entrepreneurs. Many of them have shared stories of investing large amounts of time and money to make their app the best it can be. Ive even worked with people who built an app for their church. Everything from strategically placing the most relevant widgets, beautifully crafted layout designs, and engaging educational content. Mobile Dating App Template' title='Mobile Dating App Template' />Yet despite the countless hours and expert attention to detail, many businesses are still not receiving the type of adoption they were hoping for. Instead of thousands of people flooding the app store to download the app, they receive about a dozen. The initial impression is to assume that maybe the content is not as great as it should have been. Doubt begins to crawl its way in and suddenly we are wondering if maybe creating an app was a wrong move from the start. As compelling as your inner doubts can be, we believe otherwise. Creating an app opens a whole new channel by which you can interact with your customers. President Trump is expected to end the Obamaera program that protected young undocumented immigrants from deportation, according to reports. Under the Deferred. Let us show you how to combat low app download numbers with a lot of creative ways to promote your businesss app absolutely freeA haven in which your dedicated audience always has access to you in one simple click. Your app is a space wholly customizable to their needs. The problem in most instances is not the app itself, instead, it is the crucial step so often missed after the app is created, promotion. Your app has had a lot of time and though sewed into it, the last thing you want to do as a business owner and as a creator is throw it all away by not promoting your app. Imagine a new restaurant opening down the street in your neighborhood. The restaurant opens up its doors bright and early without telling a soul. All it has done to promote itself is place a sign outside its door saying Come on in. On the inside, the restaurant has friendly staff, top of the line cooking equipment, and the most mouthwatering croissants you have ever tasted. The day passes by and the owner is confused. His restaurant should have been a smashing success. He conducted extensive research to give his customers the greatest experience possible, yet no one was coming in. The day dragged on and by the time of closing, the restaurant had only served around 2. The owner is at home enjoying a hot cup of coffee looking over his business plan, still trying to figure out what was missing. To anyone reading this, it may already seem obvious that the business owner could have definitely take a better approach to marketing his restaurant. Posters should have been placed all over the city, a large opening ceremony followed by a press release, and a dedicated social media campaign to let everyone know of his grand opening. Yet as silly as it may seem to read this example, this is exactly the type of mistakes I see many business owners make. All of their resources are focused on creating exceptional products. Which inherently is never a bad thing, products should be as value driven and high quality as possible. The problem is that the value of those products are not promoted as effectively as they should be. So all that hard work is never given the proper attention it deserves. A general rule of thumb is to spend about as much time promoting your product as you do creating them. If you spent two days writing a blog post, then spend the next two days distributing your blog post in as many outlets as possible. The more you promote your content, the easier and faster the process becomes. We know small businesses do not have a large budget to dedicate to marketing or promotional events. Even those that do have the money may find themselves only having a few channels to promote their content. We have gathered 2. These steps will only cost you time and we are confident that if you follow them, you will have a significant increase in a number of followers and downloads then you have now. Lets get to it then. Get in Touch. Marketing your app starts long before you ever bring it to market. Before you start telling your development team to start building out your app with a million different things, reach out to your customers and talk to them. After all, you want to make sure that whatever you are building, is going to be just right for them. You can begin to reach out to your customers by first creating list of every single person you have ever sold to and even those who have only signed up to your newsletter. Send them an email and ask them for 5 or 1. Your customers are busy people so try to give your customers something in return for helping you. Incentivize your customers by offering them a special discount, or some form of educational content. After you have their attention, ask them a few questions to get an idea of what they might be searching for in an app. You want to understand the expectations your customers have with your app. In going through this process you will begin to uncover gaps you may have never seen before and you will have successfully build a bridge between yourself and your customers. By including your customers in the app creation process not only are you subtly promoting your app, but you are making sure that the app you make fits the people you are catering to. Your customer is the backbone of your business, so keep them engaged through every process of the apps development. The following is a quote from Bain and Co. Retain your customers by letting them know about your apps idea and ask them what they would really like to see in it. How can you make the app more savvy and beneficial for themRemember, your customer has their own audience and if youre able to convince them, youll be hitting all the right notes to bolster your success and staying power. Reach Out To Influencers. Marketing your app can also extend beyond your usual field of influence and often times, these foreign connections are exactly what your company needs. Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app. Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Business owners reaching out influencers should be careful to only present content that is truly relevant for the influencers and their audience. While some marketers often offer monetary compensation in exchange for influencer promotion, we recommend you instead find influencers that truly value your company. Your viewers and theirs as well will quickly catch on that the influencer is being paid to act on your behalf. The last thing you want is viewers feeling that you are faking how great your business is. Genuine sponsorships will aid your company much more and build a stronger following. Let influencers know you are building or have built an app. Ask if you can get some time with them to discuss the apps development or to gather some feedback. If you really want to have them on board, give them their own section within the app or work towards building an app that caters to both your needs. Drivers Hours Calculator Excel. If you decide to go with either of those choices, make sure your values, interest, and customers align. Leverage Your Mobile Website. If you have an existing website that is fully functional and mobile friendly, then your site can be one of the greatest assets to promoting your app. At one point or another, all of your customers or anyone interested in your company will find their way to your website. When they do, it is important they all know you have an app.